A fragrance that is hard to label… until you find the right partner
Excellence does not always come easy. This is exactly what one of our distributors experienced, responsible for serving a demanding client in the fragrance industry — a segment known for its complexities, especially when it comes to labels that need to withstand direct contact with aromatic oils.
For months, this distributor faced a delicate situation: the application of oily fragrances on the labels meant that the printing simply did not resist. The ribbons used until then, purchased from other manufacturers, failed repeatedly — causing fading, smudging and, most importantly, dissatisfaction among the end user.
The customer’s trust was at stake, and the feeling was clear: there was no solution that was up to the demands of the application.
The turning point with ARMOR-IIMAK’s PRINTLAB
It was at this critical point that the distributor decided to seek support from ARMOR-IIMAK. Understanding the severity of the situation and the direct impact on business, our team recommended sending the materials used in the application for complete analysis at ARMOR-IIMAK’s PRINTLAB, our technical laboratory dedicated to the development and validation of printing solutions.
Our technical team conducted a series of rigorous tests, including dry rubbing resistance analyses and direct tests with the application of the fragrance on the printed surface. The result? The APX 8 Ribbon was the only one that delivered the performance necessary to guarantee the integrity of the information even after contact with the oily fragrance.
More than approving a product, we showed how we operate: with technical depth, commitment and total focus on the real application.
Result: solution delivered, trust restored
With the use of APX 8, the end user once again trusted the deliveries. The prints maintain their sharpness, legibility and durability even after contact with the fragrances. The distributor, in turn, saw its credibility restored, not only by the effective solution, but by the way we handled the challenge: with respect, active listening and applied technical knowledge.
This experience marked the beginning of a new phase in the relationship with this partner — today, a solid partnership, based on trust and joint growth. What was once a problem became a turning point.
Much more than a ribbon
More than selling a consumable, we showed that we are a strategic partner, ready to deeply understand the client’s challenges and deliver far beyond expectations. The APX 8 is proven performance — and ARMOR-IIMAK is support that transforms the experience.
If you also need more than a supplier, count on someone who delivers excellence with proximity and technical depth. Count on ARMOR-IIMAK.
